Author: Tim Wells

  • Brand Management and Brand Ethos

    Brand Management and Brand Ethos

    What do we mean by brand ethos? Definition of brand ethos Here is a quick definition of ethos from Oxford Dictionary: ethos: ˈiːθɒs/ noun synonyms: spirit, character, atmosphere, climate, prevailing tendency, mood, feeling, temper, tenor, flavour, essence, quintessence; From: https://en.oxforddictionaries.com/definition/ethos The word ethos comes from the Greek word:ˈiːθɒs which can be translated to the English…

  • The 5 most effective Digital Marketing Strategies

    The 5 most effective Digital Marketing Strategies

    Many people are saying that now is the perfect time to make money on the Internet, and online business owners are still generating great profits, even in this time of so-called recession. Here are a few important things to consider in your online campaign for 2019Search Engine Optimisation (SEO) A colleague of mine is skeptical…

  • How to write great marketing copy

    How to write great marketing copy

    Well-written marketing material is key to success in any business, online or otherwise. You’ll need to get a thorough grasp of these concepts so you can communicate effectively with your customers, and influence them to purchase from you!  Let’s explore some of the key strategies to use when writing marketing material and sales copy for…

  • Why marketing is like planning a royal wedding

    Why marketing is like planning a royal wedding

    Planning a wedding isn’t easy, especially if you happen to be part of the British Royal Family!  I can’t imagine what it would have been like to book Westminster Abbey, get the right photographers, deal with the media, plan catering for hundreds of people, design the seating plan, and write the invitations. And then there’s…

  • Is WordPress better than Wix for a website?

    Is WordPress better than Wix for a website?

    WordPress is a more advanced platform with more scalability and customization. Wix is an easier ‘out-of-the-box’ solution that is easier to use for non-developers. The WordPress platform is more suitable as a solution for business use and why we recommend WordPress for all our clients. Here are some of the reasons why! 1. WordPress is…

  • Social Media Marketing Strategies for 2024

    Social Media Marketing Strategies for 2024

    We’ve put together a comprehensive strategy and guide for creating social media content and digital marketing campaigns that will engage with your customers, build your brand, and grow your business. 1. Create Brand Pillars Communicate to build bonds with the brand. Start with the brand pillars – every communication, post, image, and text should be…

  • The Brilliance of Frank Gehry’s Concert Hall

    The Brilliance of Frank Gehry’s Concert Hall

    The Los Angeles concert hall is a stunning example of Gehry’s signature style, which combines organic forms and metallic materials to create dynamic and expressive structures. The building’s exterior is composed of curved and angular panels of stainless steel, which reflect the light and the surrounding environment. The building’s shape evokes the image of a…

  • The Dance of Light and Shadow in Staircase Design

    The Dance of Light and Shadow in Staircase Design

    Staircases are not just a means of connecting different levels of a building. They also express the personality of the architect and the client. Modern staircases can be a statement of elegance and sophistication, a focal point of a space. Let’s explore how modern staircase design can use light and shadow to enhance the aesthetic…