Category: Brand

  • Brand Management and Brand Ethos

    Brand Management and Brand Ethos

    What do we mean by brand ethos? Definition of brand ethos Here is a quick definition of ethos from Oxford Dictionary: ethos: ˈiːθɒs/ noun synonyms: spirit, character, atmosphere, climate, prevailing tendency, mood, feeling, temper, tenor, flavour, essence, quintessence; From: https://en.oxforddictionaries.com/definition/ethos The word ethos comes from the Greek word:ˈiːθɒs which can be translated to the English…